Better briefs-better copy. Time spent compiling a robust brief will enable you to reap greater rewards. Working closely with your copywriter is one of the most useful strategies for improving your website visitor conversion rate and engaging your customers wholeheartedly with your product or services. The time taken to develop your working relationship with your SEO copywriter will be time (and money) well spent.
Here are my 5 top tips for getting the best out of your Seo copywriter;
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Keeping the art of pursuasive writing alive.Well, it's that time of year again, when writers young and old turn their hand to persuasive writing. Of course some people are using this skill everyday. SEO content and copywriters spend hours writing to persuade website visitors to become new and loyal customers. Some are incredibly good at it, others are particularly shoddy. However, at least there are people writing with gusto and enthusiasm. Sadly, for the rest of society, who never have to write a letter or memo, this enthusiasm for writing is often absent. Children sit in classrooms trying to avoid writing at all costs; it is surprising how many trips to the loo, or times you need to sharpen a pencil, can occur in half an hour. But this reluctance to write seems to be forgotten about when they hear the words, " time to write your letter to Santa". Then it would seem there are no holds barred. Out come the gel pens and illustrations. Some young writers put the early monastic illumated manuscripts to shame with the amount of 'bling' they manage to cram on the page. This is good and encouraging as a writer to see. This shows that people know the potential impact their prose ( or early attempts at marketing) can have on the intended audience. For some, this skill remains with into adulthood.  This is something a friend of mine recently posted as a letter to Santa on her facebook page. This is a perfect example of how the childhood protocol of writing to Santa remains in our psyche well into adulthood.
As a piece of persuasive writing, which is exactly what SEO copywriting is, this ticks all the boxes;
These are important criteria for writing persuasive copy.There is no ambiguity as to the purpose of this writing. I have no doubt the elves are onto this request as I write. A letter to Santa may be the only writing some kids do for pleasure, which in itself is a shame. However, a letter to Santa is a fantastic early steeping stone to writing persuasively. It becomes an instinct to understand the writing template necessary to acheive satisfaction from the intented audience. As writers mature, this skill can be finely tuned to empower the writer to become a master, or mistress, of persuasion. Poor grammar, portmanteau or just evolution?This is just something I can't get my head round. When you search on-line (or should that be online or on line?) there is just no consistency in how words seem to be formed. I find this an awkward position to be in as a Copywriter / Copy Writer. You see in theory, copywriter should be two words, copy and writer. Let me explain. A writer of fiction is a fiction writer, a writer of crime stories is a crime writer, a person that teaches in a school is a school teacher. Then the waters get muddied by other occupations such as hairdresser, bricklayer and barmaid. All of these occupations were once separate words. So shouldn't a writer of copy be a Copy Writer?
There is a definite split in the on-line community. This is a nightmare for the purposes of SEO content and copywriting / copy writing; by using different conventions you are faced with how to ensure both versions get picked up by the search engines. If you use both versions in one text it becomes confusing for the reader as the piece lacks consistency and quality, if you only use one version you are potentially missing out on all the potential clients who are searching for the other version. How has this happened? I think there are three possible reasons for this;
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