Keeping the art of pursuasive writing alive.
Children sit in classrooms trying to avoid writing at all costs; it is surprising how many trips to the loo, or times you need to sharpen a pencil, can occur in half an hour. But this reluctance to write seems to be forgotten about when they hear the words, " time to write your letter to Santa". Then it would seem there are no holds barred. Out come the gel pens and illustrations. Some young writers put the early monastic illumated manuscripts to shame with the amount of 'bling' they manage to cram on the page. This is good and encouraging as a writer to see. This shows that people know the potential impact their prose ( or early attempts at marketing) can have on the intended audience. For some, this skill remains with into adulthood.
As a piece of persuasive writing, which is exactly what SEO copywriting is, this ticks all the boxes;
- It clearly addresses the intented audience, (Dear Santa).
- The piece then outlines the features; in this case that she has been a good girl.
- Then the intention of the writer, or what she hopes to achieve, ( A pair of scarily high heels)
- concluding with the benefits for everyone; that we won't hear her swear for at least a week.
- Perfect, short, crisp, clear marketing.
These are important criteria for writing persuasive copy.There is no ambiguity as to the purpose of this writing. I have no doubt the elves are onto this request as I write.
A letter to Santa may be the only writing some kids do for pleasure, which in itself is a shame. However, a letter to Santa is a fantastic early steeping stone to writing persuasively. It becomes an instinct to understand the writing template necessary to acheive satisfaction from the intented audience. As writers mature, this skill can be finely tuned to empower the writer to become a master, or mistress, of persuasion.